How Ads Keyword & Interest suggestions work
Now you can scale a particular campaign on Facebook by testing new ad sets targeted on 50+ uncovered interests and finding top keywords that convert.
The system uncovers new interests that you are unable to find manually or it take lots of ti me:
- It searches for fan pages when a lot of people talking about that topic - so the name of the page will enter into the Facebook interest database
- It can grab pages liked by the specific fan page
- It finds suggested by Facebook interests based on your top keywords
To identify interests that convert the system gives a suggestion to duplicate the most performing ad set according to the campaign average cost per action. And runs a test with a new ad set targeted on 50+ uncovered interests. After running a test the system checks which interests within your ad set gets more conversions on average than other keywords.
To start getting keyword suggestions your ads should have at least 7 days of statistics and use interest-based targeting. The system shows which of those 50+ interests are more promising and give you better cost per action. If an interest is not converting you know it immediately!
Finally to get more actions within your marketing budget Leadza suggests you to narrow down your Facebook target audience to include keywords which get more conversions on average. So you will have a new winning ad set in your ad campaign which will be gradually scaled with budget increase suggestions. Competitive advantages
Ledza helps you find interests you'd normally have to manually search through the Facebook interface to find and finally could find much less. With a click of a button, you can create a new testing ad set so those interests are added straight into it – no more copying and pasting. After your ad has been running, you can get a breakdown of how each interest is performing within that ad set and automatically ask your virtual assistant to narrow your targeting. No more multiple ad sets to try and find out which interest is best for you to target.
If you are still not sure which tool to choose we prepared a quick comparison: