Let's say you target 18+ females and males and you are not sure about which demographic parameters will convert better. Your goal is to identify them with minimum time and knowledge. Or you may try to guess which segments to choose for cold campaigns at the very beginning and split them, for example: 18-24 Males, 25-34 Males, 18-24 Females, 25-34 Females - but it's not gonna work this way.
What if you have a virtual assistant which can automatically check which segment within your ad set gets more conversions on average than others?
With Leadza Age/gender optimization suggestions you can narrow down your broad Facebook target audience to include those demographic parameters that give your more conversions on average without guessing or any manual analysis.