Automated Bidtesting

Get the most from your ad spend by applying 1-click automated bidtesting suggestions from your virtual assistant.
Feel the potential of your ad campaigns and ready to boost the performance of your top performing ad sets? Tired to adjust your manual bids? What if you had a virtual assistant which could automatically grade all of your ad sets and find manual bids to achieve better campaign performance?

With Leadza Automated Bidtesting feature which smartly optimizes your bidding you can easily drive more performance out of your top performing campaigns by applying 1-click suggestions from your virtual assistant.
How Automated Bidtesting works

Leadza automatically grades all of your ad sets and identifies statistically significant performance for each knowing which ad sets have enough statistics to be tested.

Ad sets marked with the highest grades are copied to 10-14 new ad sets with different manual bid levels which are going to be tested during the next 3-7 days. Using data science allows to quickly find max bids that cut your cost per action and boost ROAS.

All ad sets inside bid tests are competing with each other. During the test Leadza shuts off the losers and scales the winners. The system finally finds a winning bid and allows you to drive more performance out of your top performing ad sets.

Unlike other bid testing tools, you do not need to mark ad sets manually in your Ads Manager or deal with complicated dashboards. All you need is to open your Facebook Messenger and apply 1-click bid testing suggestion from Leadza.

If you are still not sure which tool to choose we prepared a quick comparison:
We do not yet provide Peer Benchmarking or Ad Set Insights for advanced marketers. However if you have at least $3K monthly ad spend, Leadza Automated Bidtesting is the right investment and incredible opportunity to scale campaign performance with 1-click implementable suggestions.

When you swap an alternative for Leadza you:

  • Save time on any manual work with Ads Manager/ 3rd party dashboard
  • Can run bidtests/allocate budgets in seconds by applying 1-click automated suggestions
  • Save your budget on buying more expensive solutions
  • Get control of your ads by being notified by the system in case you need some action

How to set up Automated Bidtesting

After you log in to Leadza, connect the virtual assistant in your Facebook Messenger to get a list of suggestions for your ad accounts connected to the system. Leadza will automatically analyze your ad campaigns and suggest you to run Automated Bidtesting for those ad sets which have statistically significant performance. All you need is to click on "Tip Details" so you will see:

- Which ad set is goi ng to be tested

- How many new ad sets will be created

- Your daily starting budget to run a test

Apply your 1-click suggestion so your Bid Test will be automatically created in your Ads Manager. When your Bid Test is live the system will automatically decide how to allocate budgets between ad sets, when to finish a test and provide you with the next suggestion. As a result your campaign performance will continue to stick.

If you need more advanced options you can customize the feature by creating a New custom optimization in your Leadza account:
  • Set a name to easily navigate between optimizations
  • Choose Automated Bidtesting from optimization type
  • Specify Ad account you want to work with
Set your own bidtesting conditions to adjust it to your specific marketing goals:
    Start from testing 1, 2 or 3 most performing ad sets from your ad account to see the increased performance. You can always change this rule when having more budget for running new ad sets. If you want to have a clear understanding of ad set performance turn on ad set grading so you will see the grades from A to D.


    Get bored being notified by your virtual assistant? Put Bidtesting on Autopilot and let Leadza drive your performance. Start getting better results with your winning ad sets right now.