If your account has been selected to convert to CBO in September, it's time to prepare. And we'll be right here to help and guide you through the process.
When CBO takes effect, all your campaigns will switch over - old and new.
We recommend taking the following steps now in order to prepare yourself for this big change.
- Test CBO On Your Account As Soon As Possible
It doesn't matter whether your adset is new or old. You can test CBO with either, and match results to previously run campaigns that are similar.
For current campaigns, each adset must have the same objective, for example, you can't have one adset optimized for engagement and another for conversions.
- Analyze the results using our advice above
If your campaigns that are on CBO are underperforming, try to work out why. You'll need to adjust your setup now to make sure you don't suffer a hit to revenue in September. And it's scary close to that all-important Q4 holiday. So the time to test is now.
Ad prices can also be high in Q4 - which makes for expensive tests. Test now, while the pricing is lower and there's less urgency.