One day of a marketer in a growing startup
How CINEMOOD optimized their marketing routinewith Leadza.ai virtual assistant
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CINEMOOD digital marketing team

CINEMOOD is a startup with 50+ employees which developed a portable movie theater and already achieved 400+ monthly sales of devices. The team believes that technology can make family time a bit more fun, memorable and magical and is driven by the idea of making a product that will win the hearts of children and parents.

People behind CINEMOOD are tech professionals, product designers, advertising and content experts. We met a year ago and watched how their marketing team grew from 1 person to 5 people. Katya, a digital marketing manager at CINEMOOD, who is responsible now for all social media activities of the brand, told us about her marketing challenges in a growing startup and tips&tricks which help her stay focus and productive while working with different marketing channels simultaneously.


How do I pack 100 hours in 24 hours?

Katya's workplace

I started at CINEMOOD a year ago and was responsible for our social communities and groups, so mostly I supported brand activities in social networks and created content. In a couple of month I started to analyze our paid advertising activities in social networks. I had a previous experience working with this stuff but at that time the company used Facebook ad agency services. We spent roughly $4K per month on Facebook ads.

Here is how my daily schedule looked like:

10 am — 11 am: checking e-mails and channels in #slack
11 am — 11:30 am: daily meeting with CINEMOOD team
11.30 am — 1 pm: Facebook campaigns optimization
1 pm — 1:30 pm: checking insights/marketing channels via e-mails/Telegram
1:30 pm — 2 pm: website visitors' behaviour analysis, developing new hypothesis to test
2 pm — 3 pm: lunch
3 pm — 4 pm: creating visuals for campaigns or task description for designer
4 pm — 5 pm: brainstorm/discussing ideas for a new landing page and create a draft
5 pm –5:30 pm: sending emails to partners/contractors
5:30 pm — 8 pm: launching new campaigns on Facebook and other social networks With so many things to get done, do you ever wish you had more than 24 hours in a day? Just to finish everything on your to do list and have some peace of mind? But it's not about how many hours you have in a day. It's all about how much work you can pack in during those hours.

Why we refused to work with Facebook ad agencies

For the first time I thought working with ad agencies could be effective cause it saves time on doing the same stuff by yourself. It was a really good starting point. We got expertise on proven promotion mechanics, on test launches, segmentation of audiences, the whole workflow.

But I realized that I spend lot's of time on communication, on trying to discuss all new ideas that we came up with. I needed quicker reaction. There was not enough involvement in our business and always changing ideas.

That's why I started to look and compare alternatives. To hire a freelancer was a first idea that came up into my mind. This person may perform all supportive tasks and untie my hands. But in reality it's pretty close to agency format so you spend the same time on communication but win in the amount of money you pay for the services.

Then I start investigating Facebook automation tools — actually tried several on a free trial to estimate how much time will I need to use them effectively. And one more tool I was advised to try was Leadza.ai — a virtual assistant that could optimize Facebook ads and you do not need to spend time on going to Ad Manager and make any manual changes.

I compared them all. Conclusions I've made:

Comparison of different alternatives to manage and optimize Facebook ads
Hiring an agency is a good starting point, yes, but in a startup with changing environment it could become a slow solution so you need move faster with high efficiency. Freelancer could also be a supportive resource but human factor is still important when you have straight deadlines and do not want take risks due to manual mistakes.

Automation tools may be good for those who have time working with dashboards and setting the rules for your campaigns but honestly it also takes enough time to work with.

After trying Leadza this tool really became my second hand. All you need to do is to read daily suggestions sent on Facebook Messenger chat on your phone and decide which of them to implement.
Thanks for great tips: the way to spend my time more productively

I'm not an early adopter of any new technology actually. When Leadza team convinced me to implement my first suggestion, I was a little bit scared to rely fully on the system. But I used to it in a couple of days.
The chat interface is pretty simple:
1
You start a conversation
2
Connect your Ad Account (I have two — for different markets)
3
Get suggestions and start implement them in a couple of minutes from getting started.
Especially I like the performance summary which my assistant sends me in 24 hours after implementing tips (see the screenshot on the left).

I realized that I do not need to open Ad Manager at all. I can be at the conference making notes and at the same time read my assistant's suggestions and easily implement them. I use Leadza for three month already and this app is one of the best time saving tools for digital managers like me.

Thanks to the team for great tips — I receive daily suggestions on budget allocation, optimizing my targeting, placements and much more. Now I can focus on creative stuff and do not worry about loosing time on useless communication.

If you a digital marketing manager in a startup company like me I definitely recommend to try Leadza.ai.