Why we refused to work with Facebook ad agencies
For the first time I thought working with ad agencies could be effective cause it saves time on doing the same stuff by yourself. It was a really good starting point.
We got expertise on proven promotion mechanics, on test launches, segmentation of audiences, the whole workflow.
But I realized that I spend lot's of time on communication, on trying to discuss all new ideas that we came up with. I needed quicker reaction. There was not enough involvement in our business and always changing ideas.
That's why I started to look and compare alternatives. To hire a freelancer was a first idea that came up into my mind. This person may perform all supportive tasks and untie my hands. But in reality it's pretty close to agency format so you spend the same time on communication but win in the amount of money you pay for the services.
Then I start investigating Facebook automation tools — actually tried several on a free trial to estimate how much time will I need to use them effectively. And one more tool I was advised to try was Leadza.ai
— a virtual assistant that could optimize Facebook ads and you do not need to spend time on going to Ad Manager and make any manual changes.
I compared them all. Conclusions I've made: