Facebook is full of options for your advertising needs, and Facebook Collection Ads are among the top pick for those looking to advertise multiple products, tell a story, or create engagement. In the mobile age, Facebook Collection ads are ideal for those looking to advertise on mobile only, and they are available to use on both Facebook mobile and Instagram.
Facebook Collection Ads allow promoters to choose one primary video or image and then four smaller accompanying images below. Once clicked, the ad seamlessly opens to a full page experience that allows readers to learn more, and scroll through the 50 or so product catalog pictures that you've uploaded on the backend of the ad. By the time they click through to your site, you've already built the trust needed to land the sale.
This highly attractive feature engages users by drawing them into a story through moving images, which peaks their curiosity and often leads them to click to learn more. Amazingly, the primary video/image feature in Collection Ad's has been shown to increase engagement by up to 20%.
Let's dive into some of the best practices for reaching your goals with Facebook Collection Ads.