Digital marketer from Australia. Lives in France. Works at Growth Pigs.
As an SaaS product that was launch in public beta in August this year, we are always curious to know how our community of active users and customers are used to optimize their Facebook Campaigns.
Roderic is a digital marketer who manages Facebook campaigns for different customers. He mostly deals with Link Click and Conversion ads to drive leads to customers web sites. Customers frequently run promo campaigns which usually lasts 1–2 weeks each, so it's hard to manage them every day and monitor campaign performance. For Roderic Leadza
became useful to improve promo campaign results after he launched it so he could focus on more interesting and creative tasks.
We asked him to share his short story with us…