First, decide on which level you want to allocate your marketing budget. Choosing "Campaign" means that the system works with ad sets in each campaign separately and do not allocate budgets between campaigns. Please note that if you set a Campaign budget in your Ads Manager the system cannot optimize it. Account level optimization means that all ad sets will be grouped together and your budget between campaign may vary.
You can change your Optimization goal from Conversions (for example) to any other event (even ROAS) depending on your final marketing goal.
If you have some outdated ad sets in your campaigns simply ask the system to analyze only those which are active.
By adjusting the percent range for which Leadza can increase your daily budget you can control how fast you are going to scale. 20% is max allowed by the system to be sure you continue to get positive results and will not be scaling too fast.
If you have specific spend targets for each ad set and don't want any flexibility between them simply choose "No" for allocating setting so you will only allow the system to increase budgets on good performing ad sets while the other ad sets budget remain the same. Grow your return on ad spend, avoid manually re-allocating and distributing budgets and save your time with automated budget recommendations by Leadza.