Why Leadza should be your next must-have virtual assistant — Spring 2018 Update
Overview of all main product features
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Hey guys, I'm Victoria Fast, the CEO and one of the co-founders of Leadza. We released a lot of features since the first launch and it seems that telling you the main benefits of the tool is better than just giving a next feature update.


Your next must-have virtual assistant for Facebook ads

Our case studies speak for themselves. The main advantages of having personal and reliable assistant are that you will:
1
Get better campaign performance — read how Remote leads got 800+ sales with ROAS3 with Leadza
2
Forget about going to Ad Manager — read how Roderic optimized campaigns through chatting with Leadza
3
Have additional 10 hours per week on doing creative stuff — read how CINEMOOD refused to work with agencies and prefer Leadza as the best time-saving app for Facebook marketing
To get all these benefits is cool but everybody wants to know which optimization techniques Leadza uses to improve the performance of your ads and how the technology differs from other Facebook automation tools. So let's get straight to this point before going deeper into product features.
A quick look at machine learning algorithms behind Leadza

The idea of creating Leadza was to simplify the campaign management and optimization process for those of you who run ad campaigns by yourself. That's a taught goal because simplification means less dealing with understanding of your funnel, calculating metrics and setting the rules. There are plenty of different solutions to optimize Facebook ads, but mostly they are supposed to be rule-based automation systems where you still do many things manually.

Rule-based approach assumes that you as a marketer want something specific. They say: you might want to increase the budget by 10% every day OR you might want to turn off ad sets with CPI lower than 2$. In other words you ask your Facebook campaign to behave the way you put in the rule. The more rules you create the less potential you have to achieve your marketing goals because: rules limit your opportunities, they are based mostly on feelings and need to be changed.

We changed the way you may optimize your Facebook campaigns. How? We developed a system based on machine learning algorithms which can suggest many different combinations of your campaigns' settings to achieve maximum results. The system analyzes your previous statistics, make a prediction for the next day and recommends how to change the settings of your campaign. So you can adjust your marketing tactics to achieve better results by implementing suggested optimization tips and knowing how recommended action will affect the campaign performance.
A quick look at machine learning algorithms behind Leadza

The idea of creating Leadza was to simplify the campaign management and optimization process for those of you who run ad campaigns by yourself. That's a taught goal because simplification means less dealing with understanding of your funnel, calculating metrics and setting the rules. There are plenty of different solutions to optimize Facebook ads, but mostly they are supposed to be rule-based automation systems where you still do many things manually.

Rule-based approach assumes that you as a marketer want something specific. They say: you might want to increase the budget by 10% every day OR you might want to turn off ad sets with CPI lower than 2$. In other words you ask your Facebook campaign to behave the way you put in the rule. The more rules you create the less potential you have to achieve your marketing goals because: rules limit your opportunities, they are based mostly on feelings and need to be changed.

We changed the way you may optimize your Facebook campaigns. How? We developed a system based on machine learning algorithms which can suggest many different combinations of your campaigns' settings to achieve maximum results. The system analyzes your previous statistics, make a prediction for the next day and recommends how to change the settings of your campaign. So you can adjust your marketing tactics to achieve better results by implementing suggested optimization tips and knowing how recommended action will affect the campaign performance.

Here is the list of the features you may like and better understand how the system works:


Predictive budget allocation

This feature allows to predict to what level you can increase your budget to maintain good performance of a particular ad set and to understand for which ad sets the budget should be decreased due to low performance. Finally Leadza recommends new budget proportions to all ad sets in your campaign.

For you that means no more guesswork with budgets. You may save time on allocating budgets manually and scale effectively. Default recommendations are made for active ad sets with both daily and lifetime budget settings.
Age/gender optimization

This feature allows to find best performing age/gender parameters and suggests you to run an A/B test by creating a new ad set with the combination of your best performing ads and placements and new audience settings.

Now you can target only those demographic parameters that convert and decrease your campaign average cost per result.
Platform/Device/Position optimization

This feature allows to find best performing platform/device/position segments and suggests you to run an A/B test by creating a new ad set with the combination of your best performing ads/audiences and a particular placement.

As the result Leadza helps not to waste your budget on placements that are not working.
LAL and interest-based targeting builder

When you scale you need enough people to see your ads and be sure that these people are more likely to convert than any other cold audience from Facebook. This feature allows to analyze all your custom audiences in your ad account and create new LAL audiences based on them as well as find new interest-based targeting options.

As the result you run A/B tests with the combination of your best ads/placements and new targeting options. Now you can scale campaigns without any manual work — just choose best suggestions and Leadza will automatically implement them.
Still optimize campaigns manually? Try Leadza now!

We're really excited about all the new features we're adding to Leadza. Feel free to let us know what you think in the comments below and stay tuned for our updates!